Nov 29 2022
Anecdote for Article #4
Take a break and UNWIND. with Zach Hefty.
Zach Hefty, a Morningside University student and baseball player, recently started his own clothing line called UNWIND.
Hefty used to struggle with motivation in life and once he found it, he wanted to share that motivation with others. The mission for his company is to “strive to motivate educated individuals to complete their goals and live a better life.”
Along with this clothing line, Hefty regularly posts on a blog and social media to try and motivate others to achieve their goals.
The feedback he has gotten so far has exceeded his expectations. A few customers have reached out, saying that they loved the idea and that is was just the thing they needed to get that extra push in their day-to-day lives.
This feeling has made Hefty feel very accomplished and glad that he started this journey to help and motivate others.
One response so far
This isn’t an anecdote, Wade, but it could be the beginning of the story. For an anecdote, talk to Hefty about when and how he decided to start this line. What was he doing? what was he thinking?
Another possibility is to describe a few minutes of him “doing business,” whether it’s him selling to a local store, or on the phone talking to someone about his product.