Dec 08 2022
PRNewswire Analysis
Bush’s® Beans Names Peyton Manning as Newest Bean Ambassador.
The story is about how Bush’s Beans hired Peyton Manning as an ambassador. Peyton Manning was in the NFL and was one of the greatest quarterbacks of all time. He is now know for his TV personality.
The target audience for this release is for football players and people who like Bush’s Beans. In the article it states how Bush’s beans are a key football game day ingredient and how Bush’s Beans are the “Official Beans of the SEC”.
The benefit to the reader is seeing a NFL great continuing his life past football and partnering up with a brand that many people love in the United States. Manning is now a broadcaster on TV and many people love him, so knowing who he is and keeping his character in mind, people are going to associate him with Bush’s Beans and potentially buy more of them.
The company is receiving someone who represents how they view themselves as a company. Manning, hard work and dedication mirror that of Bush’s.
This story is very similar to some others I have done in this class, one thing is that press releases are often released the same day or very soon the next day in a timely manner. They are also much shorter and quicker to the case. This news is also directly from Bush’s Beans.
One response so far
I’m not high on the lead. Payton Manning now has the same job as a dog.
I can’t see this being picked up by new sites, except maybe in Indianapolis and Denver, where Manning played. Maybe people there would care.