Wade's World

Zach Hefty, a Morningside University student and baseball player, recently started his own clothing brand called UNWIND..

Hefty is super hard working, always striving for more, and always keeping an open mind so that he can learn new things every single day.  

One day, the new thing he wanted to learn was how to run a successful clothing business, emphasizing the importance of motivation.

Hefty possesses all of the qualities that a successful businessperson needs. He most importantly loves to help others. He is also very passionate about being active and staying healthy, so he wanted to combine those qualities in a spot where he could relay a message to those struggling. UNWIND. seemed to be his answer.  

Brian Garcia, one of Hefty’s close friends, believes that Hefty has what it takes to be succesful.

“Hefty is a passionate, hardworking individual who will apply his innovative methods to make his company successful,” Garcia states.

UNWIND. is a motivational clothing brand that is focused on increasing customers’ motivational drive through social media and blog posts.

Hefty wants his recently debuted brand to continue to grow in hopes that his message can be shared with as many people as possible. His main goals as of right now are to gain more following on social media to make more people aware of his motivational-backed clothing brand.

In the future, Hefty hopes to hire employees, but for right now, he is focused on doing the majority of work himself.

Although he does most of the work himself right now, he had some help leading up to the reveal of his business. He often asks potential customers on how the motivational quotes affect them and also asks them for input on new clothing designs. He had to get help from the state of South Dakota so he could make his company an LLC and he also had to get help from the South Dakota Department of Revenue, to help apply state tax to all sales in South Dakota. Lastly, he needed help from the bank so that he could have a safe place to store the profit he is gaining from this company.

In a typical day, Hefty works hard to make numerous social media and blog posts to support his motivational brand. He then posts them, and depending on the post, he will boost the post in order to try and get it in front of more eyes. He also does a lot of research because he is still fairly new to the business world and having his own company.

Hefty has been satisfied with his feedback so far. A select few people have said they love the looks and feel of the clothing, and that all of the social media and blog posts look very professional. Many customers like the motivational aspect of the clothing because it gives them a subtle reminder throughout the day to keep pushing through.

Faith Miller, Hefty’s girlfriend, knows a lot about him and his vision.

“UNWIND. isn’t about going through the motions in order to get the day over with, it’s about making those motions beneficial so you can live a better life,” Miller comments.

Hefty is currently focused on his marketing strategy and how he can get people aware of his mission and vision in the Morningside area.

https://unwindco.us/#_

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