Nike and Kyrie Irving Officially End Relationship
NBA player Kyrie Irving’s business relationship with Nike has ended as a result of his anti-Semitic comments on Instagram. This comes in the wake of Adidas severing ties with Kayne West over similar comments. Nike has been manufacturing Kyrie’s shoes since 2014, but is not expected to take a massive hit in profits from ending the contract.
The lead sentence is good because it gives a basic summary of the article, and makes the reader interested to get the full story behind Kyrie and Nike’s split. The target audience of this article would be NBA fans, specifically Brooklyn Nets fans. This news would not majorly affect anyone other than Irving himself, but it may raise concerns for his fans as this could affect his overall career. The news value of this article is that it explains why Irving and Nike ended their partnership.
What sort of “fans” does Kyrie have? Do Nets fans support him? What if the audience for this story are people who don’t support his views and want to see him pay?