Subway’s Footlong Cookie
Subway just came out with another series for footlong cookies. For limited time, Subway has unique items that will change how people feel about their products. This is news as we have never seen anything like this from subway and it’s a new innovation. The audience is anyone that is a fan of Subway or cookies. This is beneficial as it is informational. Yes, it is beneficial to the company as it is advertising the product they are selling. This article is different from the others we have seen as it is advertising and informing their fans about the product.
I never noticed the “Follow the chaos” before. Cool.
Consider the lead. If the idea is to get this story published, the lead is crap. As you note: It’s advertising throughout. It might be used as a story idea, but not as a story.