Chloe Pieper– When you start to get to know someone, you tend to ask the question “What’s your favorite color?” Usually, you get the typical answers like purple, blue, and red. Or there are people whose favorite color changes every year.
However, you never really see the people that are so hyper-fixated on their favorite color that they center everything around that color. This person will buy anything that they like in that color such as bedding, bookbags, phone cases, clothing, etc.
Corin Bower said, “My favorite color is blue but more specifically teal blue. I have a few things in my room like my decor, pencil cases, and more that show that it’s my favorite color. However, when I was little it was pink.”
The special interest in a favorite color can be from color psychology. It is the study of how colors affect people’s perceptions and behaviors. It is focused on how certain colors impact impressions of a brand towards a consumer and if they will purchase the item in marketing. Color psychology is rooted in a person’s emotions and mood.
Chandler Todd said “My current favorite color is maroon. It makes me so happy because it is Morningside’s colors so I can wear it with pride.”
Based on color psychology, people that are fond of the color purple are seeking ambition, wisdom, creativity, power, and luxury. People that love blue are searching for trust, confidence, stability, and affection. Red obsessions come from the desire for passion, romance, excitement, and energy.
Jessica Flores said “My favorite color is blue but I think that certain friend and support groups influence favorite colors. I used to hate the color brown and thought it was so ugly. However, one of my best friends loved the color and now I think some shades are really pretty.”
Other color psychology proponents are that your favorite color can define your personality. The color you choose can have a lasting effect on your physical, emotional, and mental states. Along with that, the colors you dislike say a lot about your weaknesses and vulnerabilities.
There are more colors, and reasons why people love those colors, than the human mind can comprehend.
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