CNN Video Broadcast: The lead says “literally within the last 90 seconds the National Hurricane Center hoisting hurricane watches” makes the video grasp people’s attention by making it current. The pictures and video within the broadcast or simply showing the path of the potential Gulf Coast storm Nate. They aren’t incredibly unnerving or eye-catching, but they are informative. The reporter keeps using terms like “life-threatening,” “breaking,” and “at the very least” which seems to be subjective. He is telling the storm to entertain while informing them.
NBC Written Story: The lead for this piece says “Tropical Storm Nate is winding up to wallop the Gulf coast this weekend,” which creates almost the same urgency that the video broadcast’s lead does. Within this story, the reporters talk about the rains, while in the video the reporter talked about the winds. This is not the same content but is about the same storm. This story also places emphasis on the states of emergency other than the potential threat the storm is making to the Gulf Coast. This source also uses many quotes that are each attributed to their sources, where the video only used the National Hurricane Center as source and attribute. Though this piece used more quotes, each source attributed their sources within their stories.
Broadcast, especially TV, does want to invlove the viewer emotionally. Get them looking and feeling rather than thinking. I haven’t looked at the stories yet, but I would bet the print includes more specific times and dates and measurements than the video. Just something print can do.