The story is about ACE hardwares sales going up by 33% for Cyber Monday. The audience for this story I would say is probably people that own ACE hardware stock or people who are interested in buying their stock. The reader could benefit from this story by maybe looking at the deals ACE has bc it sounds like they might have some good deals if their sales went up. Stockholders could look at this and get excited with the stock prices going up. The company placing this story could get them more buyers in the store and this is good advertising for them to let people know, hey we might have something for you!