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WNC #3

September 16th, 2010 by Gustav

WNC #3

Doctors’ Group Attacks McDonald’s in TV Ad, by Duffy Wilson

This article from the N.Y. Times posted online today was quite amusing to me. The headline sounded interesting and out-of-the-blue to me. So I clicked on it. There is a group of doctors that publicly attacked America’s number one fast food choice: McDonald’s. They filmed a commercial displaying a thick, dead man with a burger in his hand. At the end of the sequence it says: “Tonight, make it vegetarian.” The main focus of the story is to present McDonald’s response and the backgrounds to the TV ad.

I really like the way this story is presented. It is short, uses inverted pyramid style and even integrates the actual subject, as one can access the ominous ad between the opening paragraphs. The lead might not be as clear and informing, but it throws some concepts out there that are related to the point of the story. After the introduction of the advertisement, the author explains its origin and McDonald’s response to it, which I thought was a good idea to start with (directly opposing the two “interest groups”). Then the group of doctors’ founding and background is explained. I didn’t necessarily want to read all that, but that’s why you can find it fairly late in the story (‘fairly’ because the article is relatively short compared to stories about politics or economy). I also think the author used appropriate and well fitting quotes and style of language.

Btw… I liked this advertisement so much; I had to post it on my Facebook page 😉

Posted in Weekly News Comment | | | 1 Comments

One Response to ' WNC #3 '

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  1.   Fuglsang said,

    on September 17th, 2010 at 9:07 AM

    Subtle as a sledgehammer.

    My wife works at McDonald’s so we have these discussions quite often: attacks focus on McD’s because it’s the biggest, nit the worst.

    The article is interesting because it hints at a connection to vegetarianism, and possibly PETA, but doesn’t dwell on it. I wonder why not.

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