Dec 01 2022
Subway’s New Footlong Cookie
To celebrate national cookie day on December 4th, Subway announced the worlds first footlong cookie. This is news because it is the first time a cookie of this size has been offered by a fast food restaurant. The audience is cookie lovers and subway customers. The benefit to the reader is to know of what is going on and be informed so they can make the decision to visit Subway to check out the new product. The benefit to Subway is advertising people hearing about a footlong cookie will be sure to bring more customers into stores.
This is unlike stories I have done for this class because it is more of an advertisement for Subway than anything else. Informing people of what Subway is doing on a certain date to spark readers interest.
One response so far
If the idea is to get this story published, the lead is useless. As you note: It’s advertising, and not even good advertising. It might be used as a story idea, but not as a story.
One response: “Never have we seen a National Cookie Day celebration with this much horrific fanfare.”