For this article, I will be looking at the emerging trend of “zero proof” drinks. There seems to be a movement towards nonalcoholic beverages. With mixers like Ritual a gin substitute, why are these substitutes for traditional liquor gaining popularity? Particularly during the pandemic where you would think the opposite would be true. I plan to interview multiple bartenders to see what their thoughts are. Is it popular at the bar you work at? If so what do they attribute the uptick in popularity to?