PR Newswire

Subway Unveils the World’s First Footlong Cookie Only Available on National Cookie Day

The story is just subway announcing a brand new footlong cookie revealed to the public

The audience is pretty much everyone because everyone eats at subway

The benefit to the reader is to learn insight about subways new item for them to lookout for and try

The benefit to the company placing is the fact that it is advertising not only their brand new cookie but just them in general and getting their name out their so the public knows about them and it is fresh in their mind when thinking what they want to eat.

This is unlike other stories because of the fact that this one is advertising whilst making a new “product” but mostly this is used to advertise about subway and to give their name out to the public almost like a “eat at our place” type of thing.

Subway® (@SUBWAY) / Twitter

One thought on “PR Newswire

  1. fuglsang

    If the idea is to get this story published, the lead is useless. As you note: It’s advertising, and not even good advertising. It might be used as a story idea, but not as a story.

    The story could be American obesity.

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