https://www.prnewswire.com/news-releases/cheez-it-wants-football-players-and-fans-to-wake-up-feelin-the-cheeziest-at-this-seasons-cheez-it-bowl-and-new-cheez-it-citrus-bowl-301690543.html

The news of this story “Cheez-It” is that college football is going to be bringing a new bowl game into the football world with feeling the cheesiest as they promoting the new idea of what’s in the making. Cheez-it is launching there first ever NIL deal with 4 of the most cheez-it businesses in the world to come up with a plan and idea on creating that bowl game.

The idea of the bowl game is everything is off creativity starting from the hotel room, as soon as players wake up or check in their hotel they will be feeling cheez as the room will be covered with cheez-it images.

The audience is the football world and players and fans for bringing something new into the college football world and giving football players opportunities to play in a new bowl game or any bowl game they time there is what they will be worry about.

The beneifs is that they bringing a new bowl game into college football and thats benifiting the players and coaches and the NIL for helping and bringing this to college football.

This is helpful for the Cheez-it company for expanding their brand into college football and giving it an opportunity for the things to work. NIL deals are great for college football, players, and for Cheez-it.