The story:
The day of Thanksgiving the golden retriever, Pippa, ingested unbaked yeast dough which ended up bringing her to the veteran hospital. Dogs and cats can’t digest unbaked dough properly and it can even be deadly to them.
Audience:
The audience for this story would mostly be dog owners, so they are informed about what can be poisonous towards their animals.
Benefit:
The benefit of this news article is to be informed about what effect unbaked dough can have on dogs and how to make sure to be aware of what your dog eats.
Company:
Personally, I do not find the article that important, so I’m nor sure how many benefits there could be for the company by pressing the story.