Media Comment #11

Article: “Is This the End of the Manicure?” by Jessica DeFino

https://www.nytimes.com/2020/11/05/style/self-care-is-this-the-end-of-the-manicure.html?action=click&module=Features&pgtype=Homepage

The author writes about the panic lots of people felt when their nail salons closed because of the pandemic. This panic was followed by a surge of DIY videos and eventually acceptance, as people became comfortable with naked nails. She then describes a manicure kit that was launched in May that only contains a polisher and cuticle oil. This kit is very successful because it is in line with the trend of natural nails.

This article is a feature because the information it contains is not needed to make informed decisions in our lives. It describes a lifestyle trend and is something people want to read rather than what they would need to read. The author writes about the actual trend in the first paragraph which can be seen as the most important information. Overall however, the article is not really in an inverted pyramid shape because there is no information that is more important than other information. It is also not news, because it misses timeliness and impact on the readers.

One thought on “Media Comment #11

  1. It probably falls under spot feature. Think of it as a sidebar story for the bigger news of COVID and its effect on the economy. If people realize they can do lots of things by themselves — manicures, haircuts, evening meals — then a lot of businesses may not come back when the virus is in the rearview mirror.

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