Have you ever thought why does the NBA get paid so much more than the WNBA? It is the same sport, with the same concepts but with a different gender. Why is it that gender affects the revenue brought in so significantly that the difference is counted in millions. In the article Comets Flame Out by Joe Lemire it mentions a few facts and statistics about women’s national basketball that are unforgettable when it comes to money. The WNBA remains a tough business to bring in revenue. Only 10 of 14 teams saw an increase in revenue from 2007 to 2008, and only a few have turned a profit. Another surprising fact was that “to cash-flow the team” in ’09 Koch (the owner) needed to sell 3,000 season tickets and get $2 million in corporate sponsorships, but the Comets reached only about two thirds of each benchmark. Something that continually bothers me is why is it that the WNBA game barely have any attendance at all when almost every single NBA team has many fans every game. The same sport should have the same supporters and not loose them just because of gender. The fans are so important because if they dont buy tickets and support the WNBA teams then the difference between the profits is going to keep increasing. Another factor to why the NBA gets paid much more than the WNBA is all the airtime and advertising the NBA players and teams get. This article has a targeted audience of women’s basketball players or any athletes wanting to know about professional women’s sports. The article I read was effective for what it was going for but a little short and could have included much more information about the subject.