AllWork Announces $4.9 Million Series A Funding Round – PR Newswire

The story announces how the company, AllWork, acquired this $4.9 million to spend on creating and expanding freelancer payment platforms. The goal of these platforms are to meet the growing demand for software and payment solutions.

I would say the audience to this article is definitely stakeholders of AllWork. This would be customers, employees, owners, possibly even suppliers, and the community. Customers would probably be the biggest group, such as businesses or individuals looking for a new solution.

The idea is to share the fact that this company is continuing to innovate and expand what they’re working on. The goal is to tell the reader that there are big things anticipated in the future, and that this company may be one that will be solving the demand for payment solutions.

The benefit to the company is that they can grow more audience in general as well as making sure that everyone is excited and motivated moving forward with the progress. This is all part of building their brand image.

This story is written with business jargon and in a voice that is not what you might typically hear with the more “common” news story. This story also uses a lot of quotes directly from the AllWork’s team and the goals of their project.

1 Comment

  1. fuglsang Says:

    It’s almost usable. But for a non-business person it’s definitely jargon-y. I have an idea what “onboarding” means, but I would never use it in a sentence.

    Nicely done.

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