Building a great fanbase is crucial for an organization and its long-term abilities. But in the realm of Esports, most fans tend to support certain players and where ever they go. The puzzle here is converting these fans into fans of the organization.

Team Liquid might have found the answer to their way of generating more fans in the organization. Their marketing team came up with a campaign called “Wave of One” but a campaign that brings other fandoms with the multiple games the organization has and different regions is like playing with fire. The Esports Insider wrote “Perhaps most notable is the
the organization’s VALORANT and League of Legends teams this year — one tells the story of a European wildcard, the other a North American ‘super team’.”

Teams Liquid’s Josie Browns the Senior Vice President for content and marketing had a difficult time choosing the rosters that would be featured in the campaign. It was soon decided to utilize the team’s largest titles such as LOL and Valorant with 5 more to follow up.

The team paid attention to showing diversity amongst the rosters as well as the fan base to give a universal feel to people no matter the region or who they identify as. “Wave of One” Is a big marketing campaign that may change the fanbase for team liquid and inspire a lot of other organizations to do the same.

Team liquid is changing the fan base of Esport and needs to be heard about. I believe the reason why this is news is that this is something all organizations and fans can do. This will bring the community closer than it is now and generate better revenue for future events.