“Subway Unveils the Worlds First Footlong Cookie Only Available on National Cookie Day”

What is the “story,” the news? They are promoting Subway’s new limited edition footlong cookie. It will be sold on December 4th.

Who is its audience? Any current customer, anyone who loves cookies, and any potential consumers.

What is the benefit to the reader? They are made aware of a new limited edition product that they may be interested in.

To the company placing the story? They are making people aware of their limited edition product. Not only that but it is spreading brand awareness. They could potentially gain more sales and consumers which increases profit.

How is it like/unlike the stories you have done for this class? Because it is PR the writing is opinion based. It is not like a news article just informing people of an event.