In the article there were various effective points made.  Even though it may not seem so to everyone, women’s sports have come such a long way in the media. Women’s sports have gone from almost non-existent coverage to widespread and predominant.  Even though media coverage has grown tremendously the article mentions that producers, editors and announcers of women’s sports are often demeaning.  Some ways that the article identifies common barriers to gender fairness in media coverage include “marking” women’s broadcasts, demeaning the contribution of women athletes by downplaying their skills, focusing on women athletes physical attributes and marking women as sex objects, and giving women less broadcasting time with sporting events.  In the article is an example of hegemony in women’s sports broadcasts. In a pre-game show for the NCAA Women’s Basketball Championship it is mentioned that preferred readings for the broadcast are “Connecticut’s Invincibility”, “Women’s Basketball is For Real”, and “Damsel in Distress”. These readings were intended to provide viewers an understanding to the contest.  During the NCAA championship pre-game shows announcers referred to UCONN as invincible with making little to no mention of Oklahoma in many comments and speeches.  After UCONN’s win over Oklahoma ESPN started to stress the theme of “women’s game has arrived” to hard and their effectiveness was limited. One main and huge point this article makes is how the “damsel of distress” theme was played with Sheri Coale in the NCAA championship. It was believed and said by many that Coale would not be where she was today if it was not for UCONN’S male head coach Geno Auriemma who helped her get her job. Auriemma was seen as the master of women’s basketball why Coale was given a “cheerleading” role. To back this up there are many video shots and clips of Coale on the sideline cheering and clapping while being criticized by announcers for her poor strategy and giving her negative commentary. Throughout the game the women playing in the games were referred to as “kids” and never “girls”. This is another example of why women’s athletics is announced very different from men’s games. As shown in the article media has a huge impact on our society and frequently reinforces hegemony in women’s athletics.