California Governor, Gavin Newsom signed a bill allowing college athletes to hire agents and make money from endorsements and the likeliness of their name New York Times reports.

The new law likely to take place in 2023 challenged NCAA ruling on paying student-athletes. Newson states “Every single student in the university can market their name, image, and likeness; they can go and get a YouTube channel, and they can monetize that,” “The only group that can’t are athletes. Why is that?”

With NCAA ruling still in place, there are several steps that are needed for this law to take place. When asked about the law and what happens next the PAC 12 conference stated, “lead to the professionalization of college sports and many unintended consequences.”

Newsom signed the bill during an episode of a television show hosted by LeBron James, the Los Angeles Lakers star and a prominent supporter of the legislation. This news spread through the league of professional athletes. Lebron James, a public figure and star athlete stated: “NCAA, you got the next move,”.