{"id":5963,"date":"2014-03-21T21:19:03","date_gmt":"2014-03-22T02:19:03","guid":{"rendered":"http:\/\/wordpress.morningside.edu\/thecr\/?p=5963"},"modified":"2019-11-14T14:40:52","modified_gmt":"2019-11-14T19:40:52","slug":"starbucks-adding-something-new","status":"publish","type":"post","link":"https:\/\/wordpress.morningside.edu\/thecr\/archives\/5963","title":{"rendered":"Starbucks Adding Something New"},"content":{"rendered":"<p><strong>By Lindsay Martin&#8211;<\/strong> Coffee is a must for most college students, and soon Starbucks will be selling something else students enjoy: Alcohol. That\u2019s right, Starbucks is going to start selling alcohol in thousands of stores. The after 4p.m. menu will feature wine, beer,\u00a0 and other delicious foods.<\/p>\n<p>The company tested the idea in 2010 at a Seattle store, and then tried it in 25 other locations in 2012.\u00a0 Starbucks noticed a definite sales increase during that particular time of day.\u00a0 The new menu works best in urban areas near other restaurants and theaters.<\/p>\n<p>Nancy Seeman said, \u201cThe idea is definitely innovative and can help increase profits in the evening. However, it would only work in a sit-down restaurant format. Ordering wine in the drive-thru might not be a great idea.\u201d<\/p>\n<p>Lexi Busch said, \u201cThis new menu is definitely redefining the Starbucks brand and how consumers perceive the restaurant, which isn\u2019t necessarily a good thing.\u201d<\/p>\n<p>Personally I think the idea is unique, and could help accomplish Starbuck\u2019s long-term sales goals. However, the launch will take several years.<\/p>\n<p>Read more about it <a href=\"http:\/\/www.washingtonpost.com\/news\/morning-mix\/wp\/2014\/03\/20\/soon-youll-be-able-to-get-a-real-drink-at-starbucks\/\" target=\"_blank\" rel=\"noopener noreferrer\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Lindsay Martin&#8211; Coffee is a must for most college students, and soon Starbucks will be selling something else students enjoy: Alcohol. That\u2019s right, Starbucks is going to start selling alcohol in thousands of stores. The after 4p.m. menu will feature wine, beer,\u00a0 and other delicious foods. The company tested the idea in 2010 at&#8230;<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4287,54020],"tags":[],"class_list":["post-5963","post","type-post","status-publish","format-standard","hentry","category-features","category-food-and-drink"],"_links":{"self":[{"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/posts\/5963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/comments?post=5963"}],"version-history":[{"count":4,"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/posts\/5963\/revisions"}],"predecessor-version":[{"id":10939,"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/posts\/5963\/revisions\/10939"}],"wp:attachment":[{"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/media?parent=5963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/categories?post=5963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.morningside.edu\/thecr\/wp-json\/wp\/v2\/tags?post=5963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}