The Official Magazine of Morningside College
Tuesday June 9th 2026

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Subaru Baby Driver

A Morningsider created this popular television commercial.

Click on the photo to watch the video!

Randy Hughes 1984, executive creative director at Carmichael Lynch, an advertising agency in Minneapolis, created a television commercial that was nominated for a 2011 Primetime Creative Arts Emmy Award and named one of the Top 10 TV Commercials of 2010 by Time magazine. The spot for Subaru tells the story of a parent whose daughter is about to drive alone for the first time. He goes over some safe driving tips with her. As he talks to her, she appears to be 5 years old behind the wheel. When she responds to him, she is now 16. To pull off the effect, a real father with two daughters was found to play the part. Hughes creative directs national advertising for Subaru of North America. You can watch the commercial at bit.ly/subaru_mside.