News Comment Week #12: Krispy Kreme strikes deal with college kid who drives 250 miles to resell its doughnuts

Gonzalez filling his vehicle full of Krispy Kreme doughnuts.

Jayson Gonzalez, 21, has been traveling from Clive, Iowa and back to Minnesota to deliver Krispy Kreme doughnuts.

Minnesota’s last Krispy Kreme store closed in 2008. Gonzalez came up with the idea, because he coaches a soccer tournament in Iowa, he could pick up the doughnuts and bring them back to the Minnesotans.

It all began with his post on the Facebook Marketplace to see if anyone would want some Krispy Kreme doughnuts. That began his business as he instantly received responses and soon created a Facebook page called Krispy Kreme Run Minnesota.

The page updates the followers on quantities and pickup locations. There are 5,000 followers to the page.

The money Gonzalez makes is used to help pay for his college education. However, Krispy Kreme got into contact with Gonzalez and made him shut down his operations.

Krispy Kreme appreciated Gonzalez’s work for bringing the love of their doughnuts to the customers, so they offered to help Gonzalez’s goal and made sure he will be debt-free when he graduates in 2021.

This is an example of a feature story. They go into detail behind Gonzalez and his reasoning for doing these deliveries. There are specific details to numbers based on the amount of followers, how many boxes he could deliver, and the pricing Gonzalez charged to his consumers. There is a happy tone to it in the end as Krispy Kreme will help support Gonzalez and his education. The story feels personal and enjoyable to read compared to typical news stories.

Click here to read the article: https://www.cnn.com/2019/11/05/us/krispy-kreme-minnesota-trnd/index.html

1 thought on “News Comment Week #12: Krispy Kreme strikes deal with college kid who drives 250 miles to resell its doughnuts

Leave a Reply

Your email address will not be published.