You’ve probably heard of advertisements on platforms such as Facebook, TikTok, Instagram, but there is a trend that has been showing up recently within the sponsored social media atmosphere. From creators such as Charli D’Amelio promoting Dunkin Donuts to YouTube sensations like PewDiePie promoting NordVPN, large influencers are the most common people advertisers reach out to for the promotion of their products or services. Nano influencers are the next big thing. Many advertisers that want to reach a niche audience are looking for creators who are willing to work with them on promoting their product in a manner that fits both their prerogative and the aesthetic and overall vibe of the content creator.
Beth Trejo is the CEO & Co-Founder of Sioux City based Chatterkick. Chatterkick was founded to help out small businesses with promoting their products and/or services. Beth has a unique perspective on the social media world, therefore she has a unique perspective on what are going to be the next trends. As social media has evolved with the world, the public has become more aware that influencers can buy followers and that having a massive following does not mean to trust them fully. “Nano influencers are going to be huge soon,” said Beth in an in-class interview.
Social Blade is an online tool you can use to see the trends in how many followers someone has as well as how many of those followers are actually interacting with the account. Nano influencer Lindsay Gallimore, mamanloupsden on Instagram, is a Canadian mom influencer who has paid partnerships with top baby brands. Some of these brands include Polar Strollers, Li’l Helper, Graco 4ever, Kidamento, and many more. These brands understand that while Lindsay is a small influencer, she has a lot of influence on new moms because of the niche of her content. According to Social Blade, Lindsay currently has 7.8k followers with an average rate of 18 likes and 3 comments per post. Usually for someone to have the amount of sponsors that Lindsay has, you would think that you need to have a niche audience of around 50k or more followers. However, these brands are taking a chance on Lindsay and that chance is paying off because of her active following.
Influencers have been around since the start of the internet. In 2003 Myspace was introduced to the world and as people became more comfortable with the platform, people started to realize that they could have an impact on the platform. All kinds of platforms since Myspace have come and gone, but the ones that have stayed are the ones that we know and have a love/hate relationship with today. Instagram, Facebook, X (Twitter), Snapchat, LinkedIn, and YouTube are just a few examples of social media platforms that have provided a space for people to influence those around them.
Camrie Miranda, a senior at Morningside University, has never heard of the term nano influencers. However, after the brief description of what they are, she realized that she follows a few. Once the idea of nano influencers is introduced to someone, that person will likely start to pick up on the sponsored posts from the people that they follow. Camrie had this to say about nano influencers and their rise in popularity among advertisers, “”.
After hearing what Camrie Miranda had to say about nano influencers, someone else wanted to pitch in. Sami Giesen is a junior at Morningside University and she has heard of nano influencers, she even recognized that she follows a few. When asked what Sami’s opinions on nano influencers are, she said, “”.
At the end of the day, nano influencers are going to start to bring in their unique perspectives on advertising using their niche content and audience. Advertisers are also recognizing that they are getting the same, if not better, results by working with a smaller creator than a largely known influencer.
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