PRNewswire Analysis

“‘Anti-Choke Mug’ – Chula Innovation for Neuro Patients to Drink Water Confidently”


Choking is a hazard for those who are elderly and those who have neurological disorders. Chula, a well-known University in Thailand, has designed a mug that helps to prevent people from choking on drinks as simple as water. 

According to the article, when elderly people or people with neurological conditions eat something and drink with it pieces of food will stay in their mouths and they won’t even recognize it. The caregiver of those people has to consistently tell them to swallow two or three extra times to make sure that they don’t have anything left in their mouth, as having anything there could lead to choking up to an hour after eating. 

Chula then describes that their mug is still in its prototype stage & that it is made out of the same rubbery material that baby bottles are made out of. They also want to make this product not give off the appearance that whomever may be drinking out of it doesn’t need to be babied. They say that they are making these mugs to give the person drinking out of it confidence and not have to worry about choking.

This PR release felt like a Facebook ad based on the picture that was provided, but it showed some really important information. I thought that the layout was fairly similar; short paragraphs, easily digestible information, etc. However, I did think that this article went on for a lot longer than the typical news story that we have been reading in class. 

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