Sep 20 2010
Generation Y – Footin it?
Today I learned that generation Y has become somewhat of a concern for the automobile industry. Though no immediate crisis is eminent, Automakers are keeping a close eye. “Gen Yers” now the biggest generation in U.S. history, are trending away from viewing automobiles as “status symbols.” This, in addition to Baby Boomers turning 65 next year where car purchase age drops-off sharply, has manufacturers raising an eyebrow.
The article shows “Motorists aged 21 to 30 now account for 14% miles driven, down from 21% in 1995.” As a result, I wonder if advertisers can change that over the next decade?
One Response to “Generation Y – Footin it?”
That’s the best news I’ve heard in some time. As someone who drives less than 8,000 miles a year, I can only hope that people will start to see cars as a luxury to be used sparingly.