PR News Assignment 11/30

A Twist of Fate: Wendy’s Unveils the New Pretzel Baconator

https://www.prnewswire.com/news-releases/a-twist-of-fate-wendys-unveils-the-new-pretzel-baconator-301995519.html

In this short but informative article, this seems like an advertisement in many ways. The article includes a quote from Wendy’s Chief Marketing Officer, and the article also includes phrases like “one of the most iconic hamburgers in fast food.” However, this article does a good job of informing the reader, as it includes a brief history of the Baconator and the company itself. In addition to the ways in which this feels like more of an advertisement is that there is the mention of the limited time deal that with the purchase of $20 or more you will receive a free Pretzel Baconator.

I have been reading quite a lot of information on sports, go figure, but there are a few consumer product articles I read. However, these articles I read are less about selling the item, but rather they describe the product in detail and then rate it based on its appearance, performance, price, and durability. I get this article is about food, but I think it should be based on price, taste, appearance, and other factors such as nutrition. The whole idea of media is to state the facts and let the audience develop their own opinions. That is what I like about the consumer product articles I read, as they tell you all the pros and cons. Unlike, the Baconator article which claims that the Baconator is “one of the most iconic hamburgers in fast food”. I will politely argue that the Baconator is not in the top five of iconic fast food burgers. We have The Whopper, Big Mac, In N Out, Shake Shack, Whataburger, and the ButterBurger. Overall it was a fun read.

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