Jake F
Story #1
September 7, 2020 by Jacob
The NBA players are working hard on spreading the racial injustice being present in society today.
The season was shortened due to COVID. Now they were able to proceed playing due to their newly created “bubble”. The bubble is at the ESPN Worldwide of Sports in Orlando Florida. The bubble consists of NBA players being constantly tested for COVID-19. They are issued their own rooms and are able to have contact with only their team doing a multitude of activities but are required to wear a mask around the facility. The NBA is the second sport to do this and see zero positive COVID tests, only being the Women’s National Basketball Association.
During the games the NBA players have been dealing with trying to express how they feel about the recent action that happened in the United States before the bubble. The biggest event that made them continually ask for racial injustice awareness was the killing of George Floyd.
A lot of the NBA players felt they were on the biggest platform and needed to strike while the iron was hot. NBC News reported Adam Silver commissioner of the NBA said, “I spent the weekend watching the protests around the country over the deaths of George Floyd, Ahmaud Arbery and Breonna Taylor. As a league, we share the outrage and offer our sincere condolences to their families and friends. Just as we are fighting a pandemic, which is impacting communities and people of color more than anyone else, we are being reminded that there are wounds in our country that have never healed.”
A lot of the NBA players responded to Silver’s call to action.They continually provided support and showed what they can help spread awareness. Due to these words of Adam Silver the players decided on ways they could create an impact on the biggest platform in the world.
First, they decided to take a knee when the National Anthem is being played before the game. They felt in doing this that the unity of the players and coaches, of all colors, will show that we can all be as one and continually show the love in this world is not rotten and has a chance of becoming something big over recent events.
As NBA.com reported Lebron James said, “The game of basketball has always been bigger than just the ball, the rim, 10 guys on the floor and referees. It’s an opportunity to use this platform to spread a lot of positivity and love throughout the whole world.” They have been all over social media spreading their word and embracing change.
Second, players feel they should have more freedom and a possible change in rules so they could express their rights to spreading awareness. Over 90% of players decided to add something they feel is the most important statement on the back of their jerseys. Some say, “Black Lives Matter” or “Vote.” Doing this was giving the public a constant image of what should change in society from the recent events.
Adam Silver said, “The league and the players are uniquely positioned to have a direct impact on combating systemic racism in our country, and we are committed to collective action to build a more equal and just society.” This provided the NBA to feel connected and provide them to not be scared of speaking what they feel about the situation and what actions they continue to provide in the nation’s eye.
Lastly, they were able to make the commercials between the time of gameplay about the difference the NBA is making. Big time brands created commercials on everyone standing together to be a unit and make an impact in society.
One of the biggest companies that created a commercial was Sprite that showed African Americans coming as one and continually being together and showing love throughout the different races in the world. Their message was to keep the love from those different colors than you. These constant actions that are always in the eyes of the public will make an impact and shine a light on what needs to be figured out throughout society.
https://www.nba.com/article/2020/07/03/nba-union-approve-social-justice-messages-jerseys
https://www.nbcnews.com/news/nbcblk/nba-players-protest-racial-injustice-league-returns-action-n1235468
https://www.nba.com/article/2020/05/31/nba-teams-respond-tragic-death-george-floyd