Within the last 5 years there as been a huge surge of people buying cheap clothing from online stores such as Romwe, Shein, Wet Seal, and Zaful. These fashion statements are taking over the world with cheap clothes and keeping up to date with the trends for the season.

With COVID there has been a huge increase in online sales and people finding ways to stay home at all costs. This has given these shops more competition though because now other brands and shops are going online and becoming more accessible for everyone. I would like to build off of these shops and talk about why they are good or bad and what other stores are learning from these shops. Last point I am looking to cover is how other businesses are learning from these store and what the future looks like for them.