Royal Canin U.S., a leading pet health nutrition division of Mars, Incorporated, is teaming up with actor and dog enthusiast Scott Eastwood in anticipation of the 2023 AKC National Championship presented by Royal Canin. Aligned with the event’s “Unique Abilities” theme, the collaboration encourages pet owners to showcase their dogs’ distinctive talents or quirks via Instagram videos, using the hashtag #RoyalCaninUniqueAbilities and tagging @RoyalCaninUS. The contest, open from November 29 to December 15, offers participants the chance to have their dogs featured during the AKC National Championship broadcast. Scott Eastwood, in his Instagram post featuring his Cavalier King Charles Spaniel, Josey, expressed the significance of celebrating pets’ extraordinary abilities during the holiday season.

Racquel White, Vice President of Corporate Affairs at Royal Canin North America, highlighted the uniqueness of every animal and the joy they bring to our lives. The AKC National Championship is scheduled for December 16 and 17, 2023, at the Orange County Convention Center in Orlando, Florida, with the broadcast airing on ABC on December 31, 2023, at 2 p.m. ET. The initiative aims to recognize and celebrate the diverse and special ways dogs contribute to our lives, fostering a sense of individuality and joy among pet owners across the nation.

This story is different from the ones I’ve written and read in the past. The story was written to promote Royal Canin U.S a pet health nutrition division of Mars by teaming up with Scott Eastwood for the AKC National Championship that is presented by Royal Canin. This is a good PR move because Scott Eastwood is a known dog lover and a famous actor.

link: https://www.prnewswire.com/news-releases/royal-canin-partners-with-celebrity-scott-eastwood-to-highlight-the-unique-abilities-of-dogs-302000908.html