In the article there were various effective points made. \u00a0Even though it may not seem so to everyone, women\u2019s sports have come such a long way in the media. Women\u2019s sports have gone from almost non-existent coverage to widespread and predominant. \u00a0Even though media coverage has grown tremendously the article mentions that producers, editors and announcers of women\u2019s sports are often demeaning. \u00a0Some ways that the article identifies common barriers to gender fairness in media coverage include \u201cmarking\u201d women\u2019s broadcasts, demeaning the contribution of women athletes by downplaying their skills, focusing on women athletes physical attributes and marking women as sex objects, and giving women less broadcasting time with sporting events. \u00a0In the article is an example of hegemony in women\u2019s sports broadcasts. In a pre-game show for the NCAA Women\u2019s Basketball Championship it is mentioned that preferred readings for the broadcast are \u201cConnecticut\u2019s Invincibility\u201d, \u201cWomen\u2019s Basketball is For Real\u201d, and \u201cDamsel in Distress\u201d. These readings were intended to provide viewers an understanding to the contest.\u00a0 During the NCAA championship pre-game shows announcers referred to UCONN as invincible with making little to no mention of Oklahoma in many comments and speeches.\u00a0 After UCONN\u2019s win over Oklahoma ESPN started to stress the theme of \u201cwomen\u2019s game has arrived\u201d to hard and their effectiveness was limited. One main and huge point this article makes is how the \u201cdamsel of distress\u201d theme was played with Sheri Coale in the NCAA championship. It was believed and said by many that Coale would not be where she was today if it was not for UCONN\u2019S male head coach Geno Auriemma who helped her get her job. Auriemma was seen as the master of women\u2019s basketball why Coale was given a \u201ccheerleading\u201d role. To back this up there are many video shots and clips of Coale on the sideline cheering and clapping while being criticized by announcers for her poor strategy and giving her negative commentary. Throughout the game the women playing in the games were referred to as \u201ckids\u201d and never \u201cgirls\u201d. This is another example of why women\u2019s athletics is announced very different from men\u2019s games. As shown in the article media has a huge impact on our society and frequently reinforces hegemony in women\u2019s athletics.<\/p>\n","protected":false},"excerpt":{"rendered":"
In the article there were various effective points made. \u00a0Even though it may not seem so to everyone, women\u2019s sports have come such a long way in the media. Women\u2019s sports have gone from almost non-existent coverage to widespread and … Continue reading