Colin Kaepernick has become one the the most controversial athletes in our era. In this article, Steve Inskeep talks with Justin Tinsley about the 30th anniversary branding Nike has just released with Kaepernick’s face and words that read, “believe in something, even if it means sacrificing everything.” It directly makes his kneeling during the National Anthem known and Inskeep and Tinsley converse about the impact this could have for Nike and it could be rather big, especially when they are the official sponsor of the NFL. Tinsley believes that Nike took the right side with Kaepernick and that Nike won’t take any big losses in this ad campaign.
The interview with Tinsley I enjoyed listening to because in our world of news it seems for the most part objective. I don’t necessarily like the concept of kneeling during the anthem, but this article gives a good overview on how Nike has and will make an impact with their campaign. By featuring Kaepernick in their ad, it has great news value to most all of the public, even if you don’t watch sports. It still is a social issue. It peaks human interests about racism in our country and shows prominence by using a famous athlete. It definitely captures your attention and makes you want to learn more.
I believe Nike made a big move in the right direction for their company by choosing Kaepernick to be a part of their campaign. Personally, I don’t agree with kneeling during the National Anthem because it comes off as disrespectful even if it isn’t meant that way. He wanted to receive attention for racism in our country and it worked, so I could be wrong. As a fan of the NFL, it’s hard not to get upset when you want to watch sports to get away from the drama of politics and simply have a good time watching a sport you love. Everywhere we go anymore, it’s about politics. Nike has chosen their side and I can’t say I would blame them because they are doing what’s best for their business to have good PR.
https://www.npr.org/2018/09/04/644447024/colin-kaepernick-is-picked-for-nikes-anniversary-just-do-it-campaign