Thomas Ritchie currently works in marketing at Great West Casualty Insurance as a Strategic Digital Marketing Specialist. Before, he was in journalism for twenty five years. When asked the reason for this change he responded “journalism is dead.” He did not mean journalism is “dead,” it has just changed in multiple ways.

Journalism still exists but is much smaller and different than in the past. “Social media has changed everything.” said Ritchie. Social media has changed the consumer buying process and the way consumers think.

Although he was disappointed to leave the world of journalism, he found joy in the world of marketing. “I love that I can go to work everyday and it’s never the same.” Ritchie said.

A lot of the work he does now is lead generation and social media. He writes and creates content for their blog and social media sites. His main goal is to get people to go to the website and convert.