PR Analysis

“The Salvation Army Calls On Donors To Help Their Neighbors in Need this Giving Tuesday”

The Salvation Army, the nation’s largest private provider of social services, is asking the public for support this Giving Tuesday. In 2022, The Salvation Army saw requests for assistance increase anywhere from 10% to 40% in some communities. The organization expects the number of requests for assistance could increase another 13%. The Salvation Army remains committed to its mission to meet human needs without discrimination, no matter the cost.

Last year, donations to The Salvation Army helped the organization to:

  • Keep 3.1 million families in their homes and the lights on.
  • Provide more than 155 million meals and 8 million nights of shelter.
  • Help 600,000 disaster survivors and first responders access food, shelter, and emotional and spiritual care.
  • Give over 550,000 children a safe place to play and learn at summer and day camps.

The Salvation Army Helped nearly 24 million people in 2023 overcome poverty, addiction, and spiritual and economic hardships.

This PR release is similar to the news articles we have read all semester in the sense that it provides the reader with important information. It tells people the information they want to know in a clear and concise way. This PR release feels more persuasive compared to the other news articles. They are looking for another way to get people to donate to their cause rather than just inform people about what The Salvation Army does.

View the full article here.

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