Category: Uncategorized (Page 2 of 3)

Tens of billions of dollars has gone to purchasing nearly 1,000 jets to the New Delhi, Indira Gandhi International Airport (DEL) to be ready for 109 million passengers next year. They are in preparation of becoming the second largest airport, only behind Hartsfield-Jackson Atlanta International Airport.

Out of the 1.4 billion residents of India, roughly 3% of the population uses planes as transportation. this makes up for 42 million students, engineers, businessmen, and more. This development will help ease travel for many of these people so there are and increased amount of flights to the many destinations that DEL fly too.

This previous July, they added a fourth runway as well as an elevated taxiway to increase efficiency with the magnitude of the airport. out of the 1,000 planes that were ordered, 250 of them came from airbus and 220 of them came from Boeing. With this an additional purchase of 500 Airbus A320’s were ordered to increase the number of domestic flights.

The growth of Indian aviation has been mostly from homegrown airlines which have had a 36 percent increase since 2022. India is making use of their low cost carriers to start delivering flights to new destinations to account for their demand of foreign tourism.

Narendra Modi, Prime Minister of India mentioned that the number of airports has doubled within the nine years since he took office. In 2009 there was 74, now there is 148. He predicts that by 2030, there will be 230 airports within India with an investment of $15 billion between now and then.

This past summer in Oregon, the state debuted the very first legal market for psilocybin mushrooms. They are typically referred to as ‘Magic Mushrooms.’ The state approved of the purchasing and consuming of this psychedelic under guidance of a certified facilitator.

Alex Beck, an armed forces veteran was suffering from PTSD from his time in the forces. He’s been searching many ways to end his reoccurring nightmares and heal his mental health from previous scars. He discovered a psychedelic trip through the inner regions of his own mind. When taking the mushrooms, Beck’s facilitator told him that for the best results, surrender and let the mushrooms guide your brain.

Beck was one of the first clients at this facility located in central Oregon. the began conducting sessions that also offer chiropractic services. Beck is not a rookie with psychedelics. In his youth years he experimented with them for recreational uses. through his adult hood Beck built up lingering post-traumatic stress from external forces which gave him the thought to research psychedelics and consider using trying them again, but this time for medical purposes instead of recreational use.

Psychedelics are currently in the stages of a revival. With a stigmatization through law and medicine, a growing body of research suggests that mind altering compounds, such as hallucinations could transform psychiatric care. Oregon voters approved of a drug decriminalization plan in 202 which backed the initiative of using mushrooms as therapy.

Various forms of fungi and plants have been used for thousands of years but was more recently popular throughout the 1950s. psilocybin has the power to change perceptions and bend emotions in ways that are therapeutic to many individuals. It has been proven to help people with PTSD, substance abuse, and many other mental conditions that many people suffer through in their daily lives.

Marijuana is legal in all but 12 states in some form whether medical and/or recreational. the psilocybin market is still small in comparison with marijuana. in Oregon, only five businesses are approved for the manufacturing os psilocybin and 13 sites are approved to host sessions. Many states are analyzing Oregons studies and and what the outcome is. Colorado just approved the decriminalization of the drug to put the state on path to a legal, therapeutic market.

Wells Enterprises is a company that has been around for 110 years. Currently they have 4000 employees, 70+ product lines, and produce roughly 1 billion pounds of ice cream a year. Wells produces 20% of all ice cream in north America. Blue Bunny is the #2 sold Ice cream cones in the US, Bomb pop is the #2 sold water Ice, and Halo Top is the #1 in better for you points.

Wells originally had no premium offerings for Ice Cream. This is how the Halo Top Acquisition came about. Halo Top was struggling in sales, and they were on a decline. Wells found this company and decided that they can make use of it, so they acquired it in 2019 and their sales went up over $500 Million that year. 

Mike Wells Is a Morningside graduate, 3^rd generation CEO of Wells Enterprises. He became CEO of the company in 2008 during the recession. Wells Enterprises was going through a drought. They were in a tough spot and weren’t making much revenue, so they decided that they needed to redo the family structure in the business (originally it was the oldest sibling had the highest job). Once Mike became CEO, A lot of changes happened for the better.

Mike pioneered the idea that since wells is a family business, there should be some outsiders working to keep the family in line and united. So, for instance if a family member was a CEO, then the board president would be an outsider, or if the board president was a family member, then the CEO would be outsider. This worked for them because it helped them continue the family business, but also enhance their brands to be sold across America. 

In 2013, Mike and his team decided to outsource their marketing to a third party since they felt like their internal marketing was not succeeding very well. They were not doing a very good job of understanding trends and how to market with those. In 2014 Mike and his team hired a new COO who did understand marketing and how to incorporate and adapt to trends. Mike mentioned that ‘Marketing is How you drive a business.” If you don’t have the awareness needed to sell a product it won’t sell. With Ice cream,

Mike’s goal was to give them characteristics that fit with the tastes and feelings of eating it. This gave Blue Bunny a way to remarket their products by informing consumers that the ice cream related with different products that give you different feelings. By adding the personal aspect to the ice cream, It really drove business for them and helped them grow even bigger. 

The National Football League already captures the mind and weekend plans of a good majority of males in the United States. However nowadays, with this ‘unintentional’ partnership, a newer target audience is emerging with the mix of ‘Swifties’ and the NFL fanbase. This creates potential for both parties to increase their audience and ultimately increase revenue for both. Fortunately, they might have been inserted in one of the biggest PR stunts in the modern-day world. 

The new blossoming relationship of the ultimate pop star Taylor Swift and the well-accoladed tight-end Travis Kelce has brought in a brand-new fandom for the NFL. Swift’s fan base has now become the newest fans of the NFL, for the meantime, the ‘Swifties’ have started watching games. Kalysta, an employee of Old Chicago mentioned that “I’m not a ‘Swiftie’ by any means but I do enjoy some of Taylor’s music and it is nice to see her during the football games.” They boosted NBC’s views for girls aged 12-17 by roughly 53%, as well as 24% for the age group of 18-24. It doesn’t stop there ‘Swifties’ come in all ages; the 35 and older crowd for women had a relatively big boom as well with a whopping 35%. NBC states that there is an estimated increase of 2 million viewers among their female audiences. 

This relationship isn’t just one sided by the Swifties, the NFL has also been heavily participating. The NFL has been updating its social media bios, even changing their banner photo on the social media app X, formerly known as Twitter. After week 4 of the NFL’s schedule, they updated their bio saying, “Chiefs are 2-0 as Swifties.” The league stated that the videos they have posted of the freshly new couple have almost scratched the 200 million marks of viewers. Perfect storm to start engaging with the younger women generation. 

Marc, an employee of Old Chicago feels that it is nice that the NFL is giving attention to celebrities coming to the games, but “It’s too excessive to highlight Taylor swift as much as they did, especially when Hugh Jackman (actor) and Ryan Reynolds (actor) were both at the Chiefs vs. Jets game and they also have A List celebrity status and barely got any recognition.”

The best way to target the younger generations is to create trends. When a world-renowned pop star is hanging out with a two-time super bowl champion, have to make the most out of that. The NFL is taking advantage of Tik Tok as a medium by posting several videos that they think their newest target audience would find appealing. The videos have covered the rules of the game, Travis Kelce’s career, as well as their own. The NFL didn’t say it was because of the comments the ‘Swifties’ have been drowning in, but the assumption could be made.

Obviously, the ideal business plan is to attract both audiences by a vast majority. However, realistically that is not always how things tend to workout. Roger Goodell was quoted saying that in 2020, men are the majority audience of fans, but not by much. 47% of their fans are actually females. It’s no surprise that the ‘Swifties’ are mostly females, but 48% of Swift’s fan base is male according to a Morning Consult survey.  

With Swift’s presence at the Chiefs games, the NFL is growing an audience that already spans a huge majority of Americans. It’s possible for this to come to an end quickly if Taylor Swift and Travis Kelce end up breaking up sooner than anticipated and Taylor moves on with her tour in South America. The whole ‘Trend” going on right now is not expected to last for too long, but there’s no guarantee what will happen. James, a Morningside Student and avid NFL fan feels that “this is a sporting event. The media should not switch the camera to Taylor swift, after there’s a touchdown. Especially if it wasn’t Travis Kelce.” He went on to say that “The NFL in general has become to publicized and to media focused, while straying away from the original love of football.”

Four years ago, Apple Music took over Spotify as the leading top paid music service in the United States. That’s when Spotify decided that they wanted to add podcasts to their app. Now that they have already done that, they have decided to acquire audiobooks on their app since it is a medium that’s on the rise.

They plan to start this service in Australia and Britain for subscribers to be able to enjoy up to 15 hours of audiobook streaming each month as part of their services. With this addition, Spotify has the opportunity to change the main audio book platform that is currently held by Amazon’s Audible audiobooks. They have been dominating the Audiobook market for years and spotty now has the opportunity to dethrone them in the coming years.

Spotify currently has 220 million Premium paying members worldwide. This gives opportunities to publishers to reach a newer audience they didn’t think of before. Spotify will create audio book recommendations based off demographics, and based off of music and podcasts listen too.

One issue that Spotify is going to run into is knowing how to charge consumers, and publishers getting paid. On many other audio book services they charge per book to buy. but with Spotify being a monthly subscription they are talking about users getting the free 15 hours per month and Spotify would pay the publishers for those hours. But if someone wants to listen to more than they can pay an additional $10.99 for an extra 10 hours for that month. This will be a significant change in the audiobook industry.

Cricket is a sport, gaining most of its popularity through parts of Europe, Asia, Africa, and Australia. Throughout the rest of the world there aren’t many cricket fans, or many people that know about cricket at all. So here’s some important aspects of the game to be able to understand and enjoy watching the ICC Cricket World Cup.

First off, the games are held though out India this year. This an an event that happens every 4 years and this year there will be 10 fields around India that the many games will be played at. For starters, there are three categories of ticket matches. The first one is called Test matches. these games can last for as long as 5 days. The second (and most popular) are called Twenty20 (T20) matches. These matches consist of a single day with the games running about 3 hours long. The Third one is called intermediate matches. These are what is going to be played at the World Cup and these matches are one day long, lasting about seven to eight hours in length.

The format of Cricket is 11 people in the field while there is 2 batters from the other team. only 1 player bats at a time, but after they hit the ball they can chose to run and switch sides with the other batter, or chose to stay and bat again. A batter can get out by hitting a ball and an outfielder catching it, a bowl hitting the wicket (Sticks behind the batter) or if the ball hits the batters body, but was in line to hit the wicket. the teams switch sides. once a team has 10 out of the 11 batters out, or 200 balls are bowled. Once either of those happens there is a break in the game and the opposing team is up to bat. The game if finished once the second team either passes the first teams points, or they get all 10 outs.

Currently, India is the favorite to win this years Games, with Australia and England (reigning champions) as favorites also. The tournament starts out with the 10 best teams around the world. From there, 4 teams will move on to the next stage, and one winner will take home the title of 2023 ICC Cricket World Cup Champions.

In the United States, Espn+ will be streaming all of the games, whereas in the other countries where cricket is a big deal, they will be streamed on major platforms.

I interviewed Mandi De Joungh. She is from Hull, IA and is a junior at Morningside. She used to play golf, volleyball, and basketball in high school but she didn’t make it through high school because “she didn’t have the right last name.” She mentioned that being from a small town Is hard to be in sports because they start players that have a more known family name than other people. When she was playing golf in high school, she told her coach that she didn’t want to play in any meets, just wanted to go for practices. The coach ultimately was OK with that.

Last night around 8:30 in the evening, there was at 450 Stanley St. The robbers where two men, both wearing ski masks. One had a gun pointed at the owner of the shop while his partner was taking the money out of the cash register. The robbers took a total of $382.65 from the store and abruptly left in a car that had its motor running.

Barney Joseph Jr, owner of the store, mentioned that he did have a gun under the counter but decided not to use it. Even though the robbery was less than a minute long, Joseph felt it was unwise to try and reach for the gun.

25 years ago Joseph’s father was killed during a holdup at the same store. When asked if he recalled that incident while he was in almost the same hold up as his father, Joseph said, “Yes, Dad resisted, I guess. Anyway, they found him shot to death, his own gun in his hand, and a bullet in the store’s ceiling. I’d rather part with my money than my life.”

In 2008, Felipe Massa, a F1 racer from Brazil. He claims that he got robbed of a championship title and is working to overturn the result. If the Formula 1 commission was to accept this, it could cause a lot of controversy about past winner, and other racers wanting to overturn calls.

Messa lost by one point in the championship to Lewis Hamilton, who later went on to win seven championships. The cause for this overturn is a scandal of an intentional crash in Singapore the same year.

Nelson Piquet Jr crashed his car during the race. It didn’t seem intentional, but it took until a year later where he disclosed that his team told him to crash intentionally. This caused Fernando Alonso (his teammate) to get a lead on the other races because he was the only racer who took a pit stop before the crash, whereas every other racer took a pit stop after the crash, giving Alonso a chance to win the race.

He ultimately did win the race which is why Massa lost by 1 point. If he would have won that race then he would’ve came out of the championship with the most amount of points. After the scandal was released many of the team officials were suspended for fixing the race. Should the championship from 15 years ago be over turned in Felipe Massa’s favor?

The first person interviewed is Lexi, she’s on the swim team. she’s 6’2ish and was wearing a pink shirt and jean shorts. She was on her way to her way to class in Eppley auditorium. When asked her favorite memory at Morningside she said “I think my favorite memory was probably my visit day to Morningside. Everyone was supper nice and it is a really nice campus.” After that she told me that the only knock knock joke that she knows is the continuous knock knock. Meaning you say ‘knock knock’ and then they say ‘who’s there’, you say ‘knock knock’ again and again and it doest stop till the other person stops.

The second person interviewed is Nick Buth. His office is in Krone, and he was just hanging out on the couch doing some work. He has worked at Morningside for 10 years and attended here as a student for four years before that. When asked what his favorite memory of Morningside was he said “Probably back in college when we use to wait for random things to happen on a Friday or Saturday night.” He said that his favorite knock knock joke is the interrupting cow joke. He would say ‘knock knock’ the next person says ‘who’s there’ and he would say ‘interrupting cow’ and when ever the next person would talk he would start Mooing, because it’s an interrupting cow.