As many people are aware, Bud Light made a very interesting choice when deciding to target the younger generation with their ads. When they decided to hire a transgender person as a brand ambassador all hell broke loose. Many stores were BARELY selling any bud light, some dive bars completely got rid of it from their inventory, and the Bud Light brand itself took a major hit, one that’s still not being recovered from
After Bud Light lost their ranking as the top beer in the nation (for over a decade) Modelo Especial came from behind to take the #1 spot. Other American brewed beers such as Coors, Miller Lite, or Michelob Ultra still rose drastically in sales, but them as well were not able to keep up with Modelo’s record breaking sales. The article mentions that “For Constellation itself, this victory can partly be chalked up to simple luck, but only partly.” They continue on to talk about how lucky Constellation was for purchasing the rights to sales in the U.S. for not only Modelo, but Pacifico and corona as well. They have put a lot of work into marketing into Modelo for it to be competing with AB Inbev in the #1 spot for the foreseeable future.
Great image in the About Me. But cut and paste it into a page so it doesn’t get lost.
News comment: OK on the summary, but now discuss the quality of the article. Is it objective? Does it use good sources? Why should people care? Does it do a good job of covering the business angle?