The article entitled ” The ICON OF ICON OF THE SEAS: LIONEL MESSI NAMED OFFICIAL ICON FOR ROYAL CARIBBEAN’S NEW VACATION”, Royal Caribbean International , stated Messi’s new role. This follows the recent announcement of Royal Caribbean and Inter Miami CF’s unprecedented partnership in which the cruise line is the Club’s Main Partner and Official Vacation Partner. United in the sense of leadership, passion and delivering unforgettable moments to fans and vacationers, Royal Caribbean and Inter Miami CF will also celebrate the arrival of Icon with the next phase of the partnership.
“I’m thrilled and honored to join the Royal Caribbean family to celebrate the arrival of the game-changing Icon of the Seas,” claimed Messi, Royal Caribbean International’s Icon of Icon.
Lionel Messi expressed excitement and honor in joining the Royal Caribbean family to celebrate the launch of the innovative Icon of the Seas. As the “Icon of Icon” for Royal Caribbean International, Messi highlighted the ship’s exceptional features designed for unforgettable family vacations. This announcement follows Royal Caribbean’s recent partnership with Inter Miami CF, where the cruise line became the Club’s Main Partner and Official Vacation Partner. Both Royal Caribbean and Inter Miami CF share a commitment to leadership, passion, and creating memorable experiences for fans and vacationers, with further details about the partnership’s next phase to be disclosed later.
When looking at an article under the PR website, I have noticed the attempt at image promotion and who’s writing these articles. Under this site, most of the articles are written and posted by the organizations themselves. In this case, the partnership with Royal Caribbean and Inter Miami is one that both parties benefit from in addition to throwing a name like Lionel Messi in the mix. Messi’s image looks good because he’s promoting a fun vacation experience while the cruise line gets a top influencer like Messi, who needs no introduction. These stories are similar to ones we read in class because they still follow the same structure and have leads.