SIOUX CITY, Iowa – The Morningside Choir received national recognition by being awarded The American Prize in Choral Performance for the college/university division (smaller program).
I would consider this achievement news. It is an honor and people should know about it. The purpose of this story is for potential students to see that the choir is good and want to be a part of it. The target audience is seniors and juniors in high school interested in participating in a collegiate choir. This article could also be meant for their parents. Readers of this story would gain knowledge about the choir and possible excitement about attending Morningside.
Morningside gains from this article as well. More people are aware of the success of the Choir and will want to be a part of it.