The letter to shareholders from Brian Cornell, Target’s chair and CEO, discusses the company’s growth in the last few years as well as the plan for future growth. It focuses heavily on the growth philosophy and strategy that was set in place in 2019 that has led them to this moment, they emphasized the big reasons for their steady growth being able to deliver what customers want and need, while also anticipating future trends. Target also focuses on the fact that although they experienced major growth in 2020 and 2021, they were able to stay connected to customers and build loyalty that will help push more company growth in the future.

The company plans to stick to the core values and ideas of their growth plan from 2019, while also investing more into the company, using profits to remodel stores and focus more on digital growth and loyalty programs. The company is optimistic about their ability to be flexible allowing them to continue to grow steadily, even in today’s “unpredictable consumer and economic landscape”.

The CEO seems to be very optimistic about Target’s future and explains their history and plans very clearly. He made it very easy for the average consumer/shareholder to follow along with what he is saying and understand the company’s goals and means of achieving these goals.