Out With the Old, In With the New

After Tiger Woods’s victory at the Tour Championship in Atlanta, a new version of Tiger may bring a new light to the professional game of golf.

On Sunday, fans were longing for a scandal-free, uninjured Tiger Woods. During the Tour Championship in Atlanta this past weekend, after Tigers final putt, he raised his arms with a huge smile. Many golf fans roared with excitement, just like the good old days.

Golf fans seem to have grasped the fact that the new and improved Tiger has made his way to the course. With this new breakthrough victory, professional golf could see potential ripples in the game.

As evident when Woods won his first major championship in 1997, ratings soared through the roof when he is on the course. After making his comeback, the same could be said at Atlanta. On Monday, the Golf Channel announced that NBC’s final round coverage of the Tour Championship drew a 5.1 overnight rating, which is a 206 percent increase from the 2017 championship.

Woods’s presence makes PGA Tour more attractive to sponsors, and it lifts associated companies. If Woods is again contending at most tournaments, golf, in general, becomes more relevant and mainstream, and that in turn benefits every facet of the game, from public golf courses to equipment and apparel makers.

1 Comment

  1. fuglsang

    For some people, Tiger’s going to be a “feel good” story. A comeback story. Overcoming adversity. And then there’s TV.

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