Nike’s controversial new ad campaign featuring Colin Kaepernick inspired people to cut off the Nike swoosh from clothing. Nike sales continue to increase.

According to The Independent, a news source from the United Kingdom, the mayor of Kenner Louisiana has banned any purchases of Nike for the towns parks and recreation department. The mayor also stated that he did not want the booster club to sell any merchandise with the Nike logo unless they seek approval ahead of time.

“Under no circumstances will any Nike product or any product with the Nike logo be purchased for use or delivery at any City of Kenner Recreation Facility,” the mayor added in the memo. Many other politicians think the memo is absurd and should not be allowed just because the mayor didn’t like an advertisement.

While some people hate the new Nike commercial, others find it incredibly inspirational. Kaepernick started the movement to kneel during the Star Spangled Banner. Kaepernick started kneeling in 2016 to protest racial injustice and police brutality. The commercial doesn’t reference Kaepernick’s NFL career; if you didn’t know him, you wouldn’t have guessed he was a former NFL player.

The advertisement was not focused on Kaepernick, although he narrated the commercial. The advertisement features other famous people, making a difference in peoples lives, as well as “normal” people living their dreams. The advertisement shows that with imagination and determination, anyone can achieve anything.

Nikes whole slogan is based on Just Do It. In the last scene, the screen says “It’s only crazy until you do it. Just do it.” That was the message people were supposed to get from the advertisement. The advertisement also talks about how it’s a compliment when people tell you your dreams are crazy. “Don’t ask if your dreams are crazy; ask if they’re crazy enough.”

According to an article in USA Today, Nike needs a new face for their brand, someone that will relate to the younger generation and knows what they are experiencing. The advertisement brings hope to children or young adults that feel they have no one supporting them. Also, that they can’t succeed just because of where they came from.

After taking everything into consideration, Nike has increased its sales by 31%.