“You’re a 90s Kid if” (Article #1- Take 2 REVISED)

Media outlets are reporting that millennials are “killing” many industries and ideals such as lunch, Applebees, and napkins. The release of the Nintendo switch and the current onslaught of Hollywood reboots and remakes demonstrates that millennials are changing the the way advertising and the media conduct their business as they are now utilizing nostalgia marketing.


Nostalgia is defined as a longing for the past. Every generation feels nostalgia at some point but millennials, or anyone born between 1981 and 2001, have proven to have a greater affinity for nostalgia.


Abigail Wilkins of Brogan and Partners reports this could be due to the world in which they were raised.  “They saw the effects of the recession at a young age and are in the midst of a difficult job market. On top of that, Millennials have been inundated with technology and the internet for a large portion of their lives,” Wilkins reported.


Many major companies have brought back marketing tools from the generations childhood. As Digiday reports McDonalds has recently brought back the Hamburgler and KFC has brought back The Colonel as spokespeople in their ads.


Digiday goes on to report that brands are also reviving products sold in the late 80s and early 90s. Among these are Coke’s answer to Mountain Dew called Surge and something called Crystal Pepsi.


Hollywood has also seen a growing call for television and film franchise reboots. Shows from the 80s and 90s are regaining popularity thanks to streaming services and the internet and that resurgence in popularity has lead to shows getting new spinoffs or even straight reboots. As reported by The Guardian, shows such as Full House, Rosanne, and Will & Grace are returning to the airwaves through both streaming services and network television. Movies like Ghostbusters and It have been updated or remade for a new audience.


Playing to millennial nostalgia has also permeated the world of theatre. Playbill reports that in the past ten Broadway seasons, forty news shows that have opened have been based on a movie from the millennial childhood years. The 2017-18 Broadway season will see the opening of Mean Girls: The Musical, Spongebob Squarepants: The Musical, and Harry Potter and the Cursed Child Pt. 1  which all cash in on this early onset nostalgia.

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