This study is very surprising and informational. The study in this article shows that plump males have been proved to be more positive than skinny males. It also shows that plump women have been proved to be less positive than skinny females. I believe that this article has many purposes. One main purpose is how different men and women really are. It shows that image does matter to gender. It has been proved that body image really does matter to a person and to the people. Women that are bigger are not as appealing to the people than a women who is fit and skinny. It is interesting that this is the complete opposite for men. Skinny men are not as appealing to the public then men that are chubby and are bigger. It is believed that when men are “portly or bigger or fatter, they may be associated with a … grandfatherly image or a priestly image,” said Alvaro Deprat. Overall women in general were viewed as 10% less favorable then obese males. This articles targeted audience could have been anyone in the general public. People need to be aware of unconscious reasons that they could vote for a person over another. People also need to realize what an effect body image has to do with various things one example being politics. I found this article very effective. There was pictures to make the article more effective and give an example of men who have ran for office and have been more plump. There was also a very reliable study done that showed how much effect body image has on the public. Facts and statistics also make this article very effective.